Cloud Computing (CC) has gained considerable traction among the IT industry’s fastest-emerging technologies. Even though CC has been around in the technology world for decades, its usage and adoption have become the game-changer for modern trends like Artificial Intelligence (AI), the Internet of Things (IoT), and remote and hybrid working.    

According to Gartner, Inc., in 2023, worldwide public cloud spending will grow 20.7% to a total of $591.8 billion, up from $490.3 billion in 2022. Cloud computing changed the way enterprises manage their business. Now instead of investing in expensive infrastructure, companies use the cloud’s “as-a-service” model, running their servers and data. Statistics show that 60% of the world’s corporate data is stored in the cloud, and 53% of IT decision-makers say multi-cloud helps them achieve their business goals. 

Companies will continue utilizing cloud application services in 2023 to access new, innovative technologies and streamline operations. In this article, we prepared the main trends in cloud computing that will occur and rise since the active adoption of this technology. 


Edge computing 

Edge computing is an alternative approach to cloud computing. It entails building localized data centers to process and store data closer to where it’s collected rather than in a central location thousands of miles away. Edge computing does not replace cloud computing. In fact, they perfectly complement each other. The usage of both cloud and edge tech enables IT environments to benefit greatly and achieve such results: 

▪ Decrease latency issues 

▪ Boost application performance 

▪ Improve connectivity, security, and privacy support 

▪ Reduce transmitted data volumes

As more and more companies seek to combine their solutions with edge locations to gain efficiency, edge computing will become more crucial in 2023.


Serverless Computing

Serverless computing has gained great popularity among users. Thanks to its pay-as-you-go model, businesses pay only for the services they use and don’t need to care about infrastructure management. The primary benefit of the pay-as-you-go model, which is a form of consumption-based pricing, is that there are no unutilized resources. Current forecasts say that demand for serverless technologies will grow by 22.6% between 2022 and 2026. Among the leading proponents and adopters of serverless computing are startups that see this technology as an opportunity to use the cloud without the intricacies of managing the infrastructure.

By using serverless computing, you 

▪ Eliminate the risk of back-end failures 

▪ Deliver safe sandboxes to implement the code

▪ Do not pay for fixed amounts of storage or bandwidth 

▪ Do not have to provision complex server clusters

▪ Can spend more time on software development and innovating 

The popularity of serverless computing will keep growing. Serverless platforms are an excellent way to boost team agility and reduce expenses, so we anticipate that more companies will adopt them in the near future.

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Artificial Intelligence and cloud computing

AI and cloud computing are mutually dependent, where the latter powers cloud computing, and the former ensures AI services are delivered. By adjoining AI to cloud services, companies can cost-effectively benefit a lot and get the most out of their applications. In recent research, the Cloud AI Market was valued at USD 5.2 billion in 2020 and is expected to reach USD 13.1 billion by 2026. While AI helps the cloud to manage data, the cloud provides a virtual environment for data backup and recovery. Thanks to artificial intelligence-driven cloud computing, businesses can become more efficient, strategic, and insight-driven. Among other AI benefits are: 

▪ Increased automation in  cloud computing

▪ Seamless data management 

▪ Enhanced self-learning capabilities

▪ Enhanced data security and privacy

▪ More personalized cloud experiences

▪ Optimized expenses 

AI and cloud computing are reinventing modern business. In 2023 we can expect more companies to choose these technologies and apply them to their products to provide more efficient and cost-effective software solutions to their customers.  


Hybrid cloud and multi-cloud infrastructure 

A well-integrated and balanced hybrid strategy gives businesses the best of both worlds. Primarily data that need quick and frequent access is kept on public servers, while more sensitive data is on private ones with additional monitored access. Most organizations have moved beyond migrating some workloads from on-prem to the cloud and want to experience the entire process. Consequently, they must deal with multi-cloud environments that combine services from several suppliers. 

The multi-cloud model allows companies to choose different clouds according to their application environments, business requirements, and availability needs. It also prevents enterprises from becoming too tied to one particular ecosystem – in case cloud service providers change the applications they support or stop supporting specific applications entirely. Multi-cloud helps create redundancy that reduces the chance of system errors or downtime from causing a critical failure of business operations.

If in 2020, most companies (70 percent) claimed they were tied to one cloud service provider, recent reports show that 84% of mid-to-large companies aimed to adopt a multi-cloud strategy by 2023, making it one of the year’s defining trends in cloud computing. A multi-cloud approach offers many advantages, including improved flexibility, cost-effectiveness, scalability, and security. 

Kubernetes use 

Cloud-native technologies, especially Kubernetes, emerged to address this need, providing the automation and observability necessary to manage applications at scale and with high velocity. Organizations that were previously limited in deployments of critical applications can now deploy them multiple times a day and safely. Kubernetes’s declarative, API-driven infrastructure empowers teams to operate independently and enables them to focus on their business objectives. Among other benefits of Kubernetes in cloud computing are: 

▪ High scalability

▪ High efficiency

▪ Cloud deployment automation

▪ Flexible sharing of resources

▪ Quick and low-cost deployment

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Cloud security and resilience 

Cloud migration opens a range of opportunities, efficiencies, and agility for companies. Yet, it also opens a spot for potential threats. In addition to cyber, a bunch of legal issues also arise and complicate the process of personal data storage, causing fines and even loss of customers’ trust. To avoid these problems, 2023 will be dedicated to cloud security and resilience so that anything from data loss to the impact of a pandemic on global business can be prevented. 

There will be an increasing demand for Secure Access Service Edge (SASE) and Cloud-based disaster recovery (DR). The emphasis will be given to AI and predictive technology designed to spot threats before they cause problems, as well as increase the use of managed “security-as-a-service” providers. In 2023 and beyond, organizations must ensure model reliability, trustworthiness, security, and data protection. End users trust corporations to protect their personally identifiable information while providing personalized, convenience-driven, and data-driven services.



Clouds have become one of the fastest-growing technologies over the years. Its quick adoption by various industries (Fintech, Printing, Photo&Image) and additional implementation is changing how business is managed. Every year it brings new approaches and innovations, keeping companies alert to stay updated. If you are ready to lead the trends, you can ensure this to Proffiz. For many years in cloud computing, our tech experts have accumulated experience to provide you with the best software solution. Hire your professional team today! 

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